Category: FEATURED

Zug Christmas rocks

I am sure you are all very busy these days. Finishing up with work before the holidays, doing Christmas shopping, preparing for any out-of-town trips. Therefore I will keep this post short and to the point.  I have created a few fun things to get you into the Christmas spirit, starring Zug in all of them. What exactly? Let’s see… ZUG CHRISTMAS FILTERS This is my very favorite one! If you are on Instagram, you can turn yourself into a cute Santa Claus with my Zug Christmas filter. The filter is visible to all people who follow the

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The Tribes of Zug

I have been here now over a year. I have been very fortunate to meet a lot of Zug people. If we have not met, it is a matter of time. I am looking forward to that because Zug has really fun people. All special in their own way. Every interaction is a blast and an opportunity to unveil the many facets of this canton. On the way I figured out patterns, in the sense of groups that most of us belong to. Like with any segmentation or grouping, nothing is absolute. But we might see ourselves, a part...

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Believe it or not? Zug Stories Vol. 1

There is something about Zug.  Zug is special.  Zug has stories.  Everyday stories.  Unbelievable stories.  Weird stories.  Controversial stories.   Lots of Zug stories.  So let’s play a game with all these Zug stories.  I will give you stories.  Some are real.  Some are not.  Can you guess it right?  Monday to Friday, on my Instagram account, I will reveal which ones are true and which are not.  Let’s go! Loud screaming in the Old Town! It is Wednesday night.  It is a rather warm night.  Beginning of summer.  This summer.  A middle aged couple is enjoying a good bottle...

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Zug rocks Schwingen 2019 – Photo Contest

You know it by now.  Whenever there is a big happening in the Canton, you capture it with our phones and cameras and then I pull all your shots and memories together in a contest.  Then in videos and Instagram stories and facebook posts.  You know it, you love it, you support it and I THANK YOU or this.  So we will do the same again.  This time for the Schwingfest of August 23rd.  If you want to know more about it, then this link will enlighten you nicely.  The theme also for this Schwingen photo contest remains the...

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My German is not good.  Yet.  So Google is kind enough to translate everything to me in English.  So when I came across titles like “the biggest Swinger festival in the world takes place in Zug”, I was like, first “I told you so” and second “let me find out more about it”.  Apparently this ‘ch’ between the s and the w makes a huge difference from German to English (see schwingen and schwingers).  Still, anything huge in Zug, no pun intended, is worth analyzing and celebrating.  In that spirit, here is the 10 things about ESAF 2019 you...

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Zug beaches

Finding topics for my posts is easy.  You give them to me.  You ask me questions.  On facebook, on Instagram, via email or live.  The one question I get the most nowadays is where to swim around here.  And this is where the easy part finishes.  This is where hours of research online and talking to people kick in.  Plus some visits to check things out myself.  So these are the beaches around Zug or places to sunbath and potentially swim.  Not all in this Canton, but then again your tax declaration will not be affected if you swim...

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Zuger Seefest: The event of the year in numbers!

The Zuger SEEfest was one of the reasons I moved to Zug.  When I googled the city, one late night when I decided to move east, the photos and videos of this festival brought to life the energy of this town and canton.  It was an indication that fun things are happening here and people love to get together and enjoy this amazing scenery.    When I talked to Daniel Schärer, the event organizer, he confirmed exactly that: “Zuger SEEfest should be THE MEETING POINT for all People of Zug. You do not need to make an appointment, because...

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An interview with Karl Kobelt, our mayor of Zug

(Interview mit Karl Kobelt auf Deutsch) When Karl Kobelt said yes to an interview, I was surprised, for the obvious reasons, but mostly impressed.  Engaging with the new blog of the canton shows an open-minded, modern and confident leader.  The chat, we had in his office, confirmed all this.  And some more.  We both have something in common: he is new in the post of the Zug mayor and I am new in town.  So this was the basis of this interview.  I am a new resident in Zug and I’d love to know more about him, the new...

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Best Zug ice cream spots

Spring seems to be here and summer will be coming soon… probably.  Yes, we do have summer in Zug. It’s nice, quite hot and not so long, so you won’t get bored, of course! First thing that comes to my mind when I say summer is… Ice Cream, what else! Being raised in Italy, I’m used to eat it all the time during the whole year, therefore I might consider myself a kind of expert.  So let’s see what our wonderful “Kanton Zug” is offering us and where we can taste the top-quality artisan Gelato. Quick guide for the...

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Zug rocks remixes

You loved the original. Hundreds of thousands of views, thousands of comments and likes and reshares. Lots of love from you, so I have to give back. Or at least to entertain you further. Thus I created a few Zug rocks remixes. For every mood. Some more lounge, some more party. From talented DJs around the world. I just posted them on YouTube.  My label already made them available in all digital platforms. After the YouTube videos, I have included the links to the most popular platforms.  You get them all as an album or just the one you...

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